ToolMarketing

The RVP as the axis of the strategy

The RVP is perceived as a useful and functional solution, not as advertising. It can be applied in any niche, automating the relationship with the client and unifying experience, utility, and scalability in a single marketing structure.

Definition

ToolMarketing is a strategy based on creating a recurring value tool — digital or physical — that works as a functional and automated marketing channel. Its main function is to deliver value before the sale and maintain interaction even after conversion, generating recurrence and trust organically.

Why did it arise?

It arises as a response to the saturation of content strategies and the constant loss between stages of traditional funnels. Instead of relying on ads and emails, the RVP keeps the consumer engaged through functionality. Thus, the journey is more fluid, continuous, and effective.

Principles

The principles guide the behavior of the tool: Customer at the center, Value delivery before the offer, Utility that sells above persuasion, Perennial perceived value, Solving a real problem, Tool as a channel and not as bait.

Pillars

The pillars structure the RVP: Functionality, Integrality, Recurrence, and Strategy. They ensure that the tool is effective, complete, reusable, and planned based on clear objectives.

Cycle and Graph of the Tool

The RVP can be structured as a cycle or graph. The cycle follows sequential stages: Attract, Interact, Nurture, Convert, and Retain. The graph allows multiple paths. In both, the user evolves through functionality and not by persuasive pushes.

PrePrint version published on Zenodo under DOI: https://doi.org/10.5281/zenodo.15165196

Reference: MARTINEZ, Diego. ToolMarketing: A new strategy based on recurring value tools. Zenodo, 2025. DOI: 10.5281/zenodo.15165196

DiegoMartinez: LinkedIn – Instagram – GitHub – diegomartinez.org